Which Fast Food Restaurants Excel On Facebook?

We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.

Unmetric, a social media benchmarking company, tracked the social media campaigns of several top fast food restaurants, such as Taco Bell, Subway, Burger King, Dunkin’ Donuts, and Pizza Hut. The company compared them based on their Unmetric Score (as the company explains: “a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number”).

Top Unmetric Scores on Facebook:

  1. McDonald’s – 86
  2. Taco Bell – 81
  3. Subway – 77
  4. Dunkin’ Donuts – 65
  5. Baskin Robbins – 63

Fastest-Growing Chains on Facebook:

  1. Burger King – 105 percent
  2. Sonic – 60 percent
  3. McDonald’s – 56.5 percent
  4. Pizza Hut – 48 percent
  5. Subway – 40 percent

Slowest-Growing Chains on Facebook:

Chick-fil-A – 6.1 percent

Krispy Kreme — 11 percent

In-N-Out – 11 percent

Taco Bell – 12 percent

Dunkin’ Donuts – 15 percent

Highest Engagement (Calculation of Likes, Comments, Shares, and Impressions that each Facebook post receives)

  1. In-N-Out – 54
  2. Taco Bell – 51
  3. Chick-fil-A – 28
  4. McDonald’s – 27
  5. Krispy Kreme – 26

Most Female Fans on Facebook:

  1. Baskin Robbins – 80 percent
  2. Dairy Queen – 72 percent
  3. Sonic – 70 percent
  4. Dunkin’ Donuts – 67 percent
  5. Chick-fil-A – 66 percent

Most Male Fans on Facebook

  1. Carl’s Jr. – 53 percent
  2. Krispy Kreme – 51 percent
  3. In-N-Out – 46 percent
  4. Burger King – 45 percent
  5. KFC – 44 percent

Readers: Which fast food joints are Facebook masters?

Image courtesy of McDonald’s.

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