How Israeli Hotel Chain Fattal Hotels Is Using Instagram Direct For Marketing

FattalHotelsInstagramDirect650When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out  how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.

If guests at one of the chain’s hotels share photos of their experiences at those hotels on Instagram, Fattal will send those guests private photos via Instagram direct, inviting those guests to show those photos to the reception staff in exchange for special perks such as free massages in the hotels’ spas.

Guests who receive Fattal photos via Instagram Direct are also eligible to win free hotel stays in contests that the hotel chain will hold every three months.

Readers: Have you seen any other creative uses of Instagram Direct?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!