Facebook, GLAAD Launch ‘Feeling Pride’ Emoticon

Facebook continued to ride the wave of activity spurred by LGBT Pride Month and Wednesday’s Supreme Court ruling declaring the Defense of Marriage Act unconstitutional, teaming up with the Gay & Lesbian Alliance Against Defamation (GLAAD) to launch a new “feeling pride” emoticon.

The pride rainbow can be added to status updates by following these steps:

  1. Compose a new status update.
  2. Click on the emoticon (next to the camera icon).
  3. Type in “pride,” or scroll down to pride.

Facebook has also been promoting a related hashtag, #PrideConnectsUs, with Co-Founder and CEO Mark Zuckerberg incorporating it into his status update Wednesday:

I’m proud that our country is moving in the right direction, and I’m happy for so many of my friends and their families. #PrideConnectsUs — feeling proud

GLAAD said in a blog post announcing the launch of the emoticon:

GLAAD has worked with Facebook over the years on a variety of LGBT inclusion efforts. GLAAD worked with Facebook to remove hateful comments and images posted to a Spirit Day event page in 2010. GLAAD and other groups worked with Facebook to add “in a civil union” and “in a domestic partnership” options to user profiles in 2011. In 2012, Facebook became the first social media company to receive a GLAAD Media Award. Also in 2012, Facebook added same-sex icons for married couples.

Readers: Has the new “feeling pride” emoticon showed up in your News Feeds yet?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!