Facebook Testing Follow Button On Pages?

FollowButtonPagesIs Facebook experimenting with a follow button on pages? Reader Matteo Gamba of Wimdu shared the screenshot above, in which the Wimdu Facebook page featured a follow button directly to the left of the like button.

The follow button did not appear when we accessed the Wimdu Facebook page, and it was unclear what the ramifications would be for advertising, marketing, analytics, and insights if Facebook users are given the option to follow pages, rather than liking them.

Readers: Have you ever seen follow buttons on pages?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!