Location-based mobile application Foursquare launched its counterpunch to Facebook’s new, improved nearby tab on its mobile applications, which was announced earlier this week, with its addition of recommendations from Facebook friends to its explore options.
Foursquare and Facebook are both mindful of the fact that their users are more likely to trust recommendations when they come from people they already trust, as in, their friends.
In addition to seeing nearby places where their friends had checked in, Facebook users who access the nearby tab on their mobile apps can now:
- Search nearby businesses by specific categories.
- Connect directly to businesses via their mobile phones (like, call, check in, get directions).
- Rate places via a five-star system.
- Share recommendations with friends.
Foursquare described how Facebook recommendations will be incorporated into its app in a post on its blog:
By expanding your recommendations to include your Facebook friends who are on Foursquare, you’ll get even better personalized insights when you’re deciding where to go, while still only sharing check-ins with your close friends — the ones you’re friends with on Foursquare.
When your Facebook friends do public things on Foursquare, like write a tip, like a place, or take public photos, we’ll now use that to help power your recommendations when you search in explore.
Your check-in privacy remains the same. As always, we’ll never post to Facebook without your permission, and your Facebook friends will never see your check-ins unless you friend them on Foursquare.
Readers: Which new option are you more likely to use when seeing out recommendations?