In an effort to clear the clutter of information in its page insights and insights application-programming interface, Facebook announced that effective July 10, it will remove a metric that many page administrators did not find helpful: friends of fans.
Wisemetrics reported on Facebook’s decision, with the social network telling the Facebook analytics outfit it wanted to make its insights products “more simple and more actionable.”
As sister blog Inside Facebook pointed out, pages would only be able to reach users on the friends of fans list if all of their current fans saw and interacted with posts, and then all of those users’ friends saw those stories in their News Feeds.
Page admins who still have a need for friends of fans data can still access that information via the friends of fans targeting option in Facebook’s ad creation tool and ads API, according to Wisemetrics.
Page admins: Did you ever us the friends of fans metric?
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