Facebook Directs Users To Games’ App Details Pages Instead Of To The Actual Games

KingsRoadVideo650Facebook announced a change aimed at giving users more detailed information about games, directing users who click on game stories in News Feed or in the right-hand sidebar, or game recommendations, directly to the games’ app details pages, rather than to the games themselves.

The social network detailed the page in a post on its developer blog:

We’re giving people more information about your game before they install it. Now people who click on game stories in News Feed and game recommendations on canvas or on the sidebar in the right-hand column will be taken to the app details page instead of straight to the game. Since players are making a more informed decision, they install games they’re more likely to keep playing. As a result, we have seen increased first-week retention among players who install and start playing games in this way. Games don’t need to do anything to benefit from this change.

Readers: What do you think of this change?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!