Will General Motors Test-Drive Facebook Again?

Facebook Vice President of Global Marketing Solutions Carolyn Everson is still holding out hope for a reconciliation between the social network and automaker General Motors, telling Business Insider at its Ignition 2012 conference in New York last week that the two companies are talking.

GM pulled $10 million worth of advertising off Facebook in May, just days prior to the social network’s initial public offering, but Business Insider pointed out that then-Chief Marketing Officer Joel Ewanick is no longer with the company.

Everson said at Ignition 2012, as reported by Business Insider:

We have talked a lot about General Motors, and what I can say to you is that it wasn’t necessarily about ads don’t work on Facebook — it was about whether or not their strategy on Facebook was the right strategy. And we are working very hard to get that in a better place than it was.

They’re not spending right now. They are very eager to be at the table speaking with us.

I personally have seen GM executives over the past couple of months, I’ve been to Detroit, and there is a new CMO for General Motors in Canada who’s a very big Facebook supporter. There are Facebook supporters at GM throughout the world, so I’m confident that this situation is going to be in a better place soon.

Readers: Do you think GM will rekindle its relationship with Facebook?

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