Geo-Targeting Can Now Be Added To Facebook Promoted Posts After Initial Posts

Brands on Facebook can now use geo-targeting on promoted posts, even if the original posts did not tap into that feature, sister blog Inside Facebook reported, on a tip from social media marketer Rich Tucker.

The new feature will help brands in two ways, as reported by Inside Facebook: Brands that use geo-targeted on their original posts can refine their target locations to reach larger audiences or more narrow audiences that are more likely to engage with their posts, while brands that did not initially use geo-targeting can take advantage of its benefits.

Brands on Facebook: Do you use the social network’s geo-targeting options?

Screenshot courtesy of Inside Facebook.

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