GiftSales650Facebook added a gift sales category to the reports from its Ads Manager, which it defined as, “The number of gifts you sold on Facebook as result of your ad.”

Reader Or Fialkov of Fialkov Digital shared the screenshot above with AllFacebook, but the reasoning behind the addition of the gift sales category was unclear.

The social network announced last August that it was eliminating the sale of physical gifts in favor of gift cards.

Readers: Do you think Facebook is allowing page administrators to sell gifts through their pages?