Facebook Begins Rolling Out Country-Level Analytics For Global Pages Via Graph API, FQL

When Facebook announced its global pages initiative in October, it promised page administrators that it would provide country-level analytics, such as like totals and people talking about this, via its graph application-programming interface and FQL. The social network has begun to deliver on that promise.

Facebook posted on its developer blog:

We’re starting to roll out like count and people talking about this metrics for all pages via the graph API and FQL. As we announced in October, this enables marketers to benchmark their own fans and PTAT in a given country against other pages and to monitor how country-level like counts change over time. For example, now a European car company can see how many people are talking about their brand versus a competitor’s brand on a country-by-country basis. You’ll be able to access this via the new “global_brand_like_count”: and “global_brand_talking_about_count” fields on the Insights object.

Page administrators for global companies on Facebook: Will access to these data be helpful?

Image courtesy of Shutterstock.

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