Discussions are continuing between General Motors and Facebook with the hopes of bringing the automaker back into the fold of paying advertisers on the social network, according to reports.
Reuters reported that GM Interim Marketing Chief Alan Batey confirmed ongoing talks with Facebook, saying:
We’re still actively talking to them and looking at opportunities that come our way. I wouldn’t tell you that there’s a Mexican standoff here. We just didn’t see the value.
I wouldn’t want to predict if there’s something, but I also wouldn’t be surprised if there were some things.
GM pulled its $10 million ad campaign off Facebook last May, just days before the social network’s initial public offering.
Readers: Do you think GM and Facebook will eventually reconcile?