How Facebook Targeted Gmail’s Primary Tab

GmailTabsFacebook is looking to carve its niche in the new tabbed design introduced by Gmail, as the social network is urging users of both services to move their Facebook emails into their primary tabs in Gmail.

Sociobits reported on the initiative by Facebook and shared the screenshots above and below, in which Facebook is trying to coerce users to shift its email from Gmail’s social tab to its primary tab.

Some Facebook users are seeing a module with the headline, “Don’t Miss Facebook Notifications in Gmail,” which reads:

Emails from Facebook now go to your social tab, where you might not see them. Drag emails from your social tab to your primary tab to make sure you never miss an update.

DontMissFacebookNotificationsInGmail

Users of both Facebook and Gmail: Have you seen this prompt?

MoveFacebookEmailsToYourPrimaryTabOpenGmail

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!