The frost that has long coated the relationship between Facebook and Google appears to have thawed a bit, as Google announced on the DoubleClick Advertiser Blog Friday that its DoubleClick Bid Manager (formerly Invite Media) will now participate in real-time ad-bidding marketplace Facebook Exchange.
Facebook certified DoubleClick Bid Manager for ad-impression tracking in August 2012, but for the most part, Google advertising products are absent from the social network’s platform.
The blog post, by DoubleClick Bid Manager Senior Product Manager Payam Shodjai, read:
Partnership has been key to Google’s success, as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange. DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the Web for years. We help clients access dozens of private and public exchanges in more than 75 countries, and continue to see double-digit quarter-over-quarter growth in spend — last quarter was our biggest ever. We’re continuing to invest significantly in our technology (you can read some of what we’ve been up to here) to help advertisers and agencies buy programmatically across all devices and formats. But we’re always looking at ways to serve our clients even better. Starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager. We’re looking forward to continuing our work to help our clients and partners.
Readers: Do you foresee more cooperation between Facebook and Google in the advertising sector?
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