Facebook Certifies Google’s DoubleClick For Ad-Impression Tracking

A little frost might be melting off the usually chilly relationship between Facebook and Google, as AdExchanger reported that Google’s DoubleClick has been certified by the social network for ad-impression tracking.

AdExchanger pointed out that most Google technologies are still banned from Facebook’s platform, mentioning that DoubleClick Bid Manager (formerly Invite Manager) is still not among the demand-side platforms allowed to access the Facebook Exchange.

AdExchanger also wondered how Wildfire Interactive will be affected after its acquisition by Google.

According to sister blog Inside Facebook, other third-parties allowed to use cookie tracking include Bloom Digital, Flashtalking, GroupM, Mediamind, Mediaplex, Pointroll, TruEffect, and Weborama.

Readers: Do you expect a further thawing of the frost between Facebook and Google?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!