Google's Social Search Announcement Omits Facebook

Google announced that its latest search engine would have more integration with social media, and managed to do so without mentioning Facebook even a single time in an entire blog post – markedly contrasting Microsoft’s announcement of the new Bing browser.

The conspicuous omission adds irony to Google’s claim that its social search results are comprehensive. Sure, the company’s announcement does allude to Twitter and Flickr, in addition to YouTube, but the words “and other sites” appears to be a way avoid referring to Facebook.

Similarly, we see irony in Google’s assertion that it has “given you more control over how you connect accounts, and made connecting accounts more convenient.” Unless the search company has changed its tune on interoperability with Facebook — try importing your Gmail address onto the social network, or vice versa — it seems like “more control” might not equal “complete control.”

What’s your opinion of Google’s announcement, and how the company regards Facebook?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!