Facebook marketing firm GroSocial launched a new initiative aimed at extending the white-label offering of its Customizer Facebook tab platform to small and midsized marketing agencies.

The GroSocial Agency Partner Program will enable small and midsized marketing agencies to help their clients develop their Facebook marketing initiatives using GroSocial’s technology.

Founder and Chief Executive Officer Zach Mangum said small and midsized marketing agencies represented the second-most-frequent demographic in its user data for Customizer, and giving them access to the white-label services that were previously available only to larger agencies represented a win-win, as use of GroSocial’s technology will expand, while the agencies can resell the services to their clients at a profit, easily recouping costs that start at $200 per month.

Mangum added that the white-label offering extends GroSocial’s design assets and design collateral to clients, and that the vendor will provide an increased number of templates and themes, as well as agency-exclusive centralized account-management features, dedicated support, and training. He said:

Customers want social, but they don’t know what it means. We are turning into a content and training provider for marketing agencies, instead of them having to get bloody along the way and figure it out.