GroSocial said its goal is to provide small and midsized businesses with a centralized platform to manage their social media marketing campaigns, adding that the GroSocial Platform will include drag-and-drop tools enabling the creation of custom Facebook tabs, timeline cover images, and Twitter backgrounds. Those features join GroSocial’s already existing tools to create Facebook contests and promotions.
The GroSocial Platform is available on a free trial basis for 30 days, after which it will cost $19.95 per month.
GroSocial CEO Zach Mangum said:
For several years now, small businesses have largely been neglected when it comes to having access to affordable social media marketing tools that can actually make a meaningful impact on their marketing objectives. Whether it be unrealistically high price points or severely feature-limited products, the market has not addressed the needs of small businesses are not being adequately met. We’re changing that.
Small things like being able to quickly create and install your own sharp-looking Facebook timeline cover or Twitter background are game-changing for small businesses and marketing professionals, especially those that don’t own the right image-editing software or have graphic designers on staff. These tools are easy enough for anyone to use, and they’re quite fun to play with.