Facebook marketing technology outfit GroSocial is set to announce an intriguing offering aimed at marketing agencies and developers looking to enter the space: a personalized, branded, white-label version of the Customizer platform.
Customizer enables small and midsized businesses to create custom tabs for their Facebook pages, including promotions, polls, and contests.
The white-label offering that GroSocial is announcing this morning allows other companies to provide all of the capabilities of Customizer, but everything will be hosted on their domains and feature their logos, color schemes, and branding.
GroSocial Chief Executive Officer Zach Mangum said the white-label offering has been “quietly” operating since June, with more than 10 partners to date. He discussed small companies involved in web hosting and development, as well as marketing agencies, targeting small and midsized businesses:
They may be large organizations and have a lot of people, but that doesn’t mean any of them know a thing about Facebook or Twitter. Rather than bringing on a team to try to build something in-house that might build the right thing, we go to them and say, “we know the market, our solution works.”
End-users never really get into the platform, just the agencies and people providing the services. Smaller and midsized agencies want their clients to use the product, but not know that it’s GroSocial’s, and think it’s theirs. It truly looks like it’s their product in every way. No one in our space is really a direct competitor.