The White House asked its Facebook and Twitter followers for input on the Administration’s online programs and content offerings. Among the biggest surprises? Half of the White House Facebook followers are over the age of 50.
While Facebook seems to be an effective platform for communicating to the White House’s fan base, the president’s Twitter followers skew younger and read information from the White House more immediately, according to the findings.
This wasn’t a scientific survey, but kudos to 1600 Pennsylvania Avenue — which is widely considered to be the first savvy social media Administration — for reaching out to its followers and fans for feedback.
The anecdotal data, reported on the White House blog, is pretty interesting:
- 35 percent of the president’s Facebook fans are between the age of 35 and 49 (which skews much older than the Administration’s Twitter followers;
- 62 percent reported visiting the White House’s page on Facebook at least once a week, but, 93 percent say they read the White House’s Tweets at least once a week.
- 80 percent of Twitter followers report using Facebook, while only 30 percent of Facebook respondents said they are active on Twitter.
- The White House seems to be hitting the right note with the amount of Facebook posts. Some 64 percent of respondents said that the frequency of White House Facebook posts is “about right.”
Hey politicos, are you surprised by the White House social media survey findings?