U.K. Grocery Startup Launches Facebook Offers

Grocery-delivery startup Hello Fresh said hello to a fresh new idea for marketing via Facebook, becoming one of the first businesses in the U.K. to launch Facebook offers.

Facebook offers can be created free of charge by brands, and Facebook users who click through receive emails that they can use to redeem the offers. The number of users who have claimed the offer is displayed.

Hello Fresh launched an offer yesterday on its Facebook page, giving new customers a discount of £20 ($32.28) on their first order. At the time of this post, the offer had been claimed by more than 10 percent of Facebook users who like the company’s page — 239 out of 2,213.

Hello Fresh Managing Director Pit Karbe said:

As a young, growing business, offers provides us with a great, cost-effective way to reach new customers interested in our service — leveraging a potential customers’ social network has been much more effective than other mass-distribution models.

Readers: Have you started seeing Facebook offers on this side of the pond?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!