Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.

AP reported on Everson’s election to Hertz’s board, along with former Diageo Canada President and CEO Debra Kelly-Ennis.

According to AP, Hertz chose Everson due to her experience with social media and digital platforms as the company looks to build out its online services.