Facebook Expands Testing Of Highlight Feature For Users

Brands on Facebook have a variety of ways to get their message out to more people. But what about regular users? Facebook is expanding its testing of a way to allow users to pay for higher exposure — highlighting.

In May, Facebook users in New Zealand noticed this new feature. People could pay a few bucks to highlight posts, in order to ensure that more of their friends saw them. Facebook noted in May that it just rolled out this test to gauge interest in the feature.

According to The Next Web, Facebook has expanded the test to select users around the world.

Here’s Facebook’s statement on the matter:

We are expanding a test that started last May that enables people to pay to promote a status update so that more friends may see it in their news feed. We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.

A Facebook spokesperson told AllFacebook that the company is not detailing how many users have this capability, nor which locations. This is not to be confused with the free highlighting feature that makes posts bigger on pages, but doesn’t factor into the news feed.

Readers: Do you have this feature? If not, would you ever use this feature?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!