Holiday Inn is booking its reservation in the social media space, launching its Stay Social initiative to mark the debut of The Hub, a new 5,000 square-foot entertainment zone for guests at the Holiday Inn Gwinnett Center in Georgia.
As part of Stay Social, the hotel chain is encouraging guests to share their favorite travel stories on Holiday Inn’s Facebook page.
The company is also sponsoring nonprofit organization StoryCorps, an oral-history project that allows users to record, share, and preserve their stories.
Holiday Inn said one Facebook user will be randomly chosen for the grand prize of an all-expense-paid trip to the Holiday Inn in Atlanta, including two tickets to an Atlanta Braves Major League Baseball game and an opportunity to record their winning story with StoryCorps, as well as an Apple iPad tablet and a Nintendo Wii gaming system.
(The Hub at the Atlanta Holiday Inn includes a bar and restaurant, a gaming area, outdoor cabanas and fire pits, and a media lounge.)
Holiday Inn Vice President of Global Brand Management Verchele Wiggins said:
We know the Holiday Inn guest is social and enjoys interacting with others. In keeping with the philosophy of doing things on the guests’ terms, we designed The Hub at Holiday Inn to be an innovative and open space where travelers can connect with others, as well as eat, drink, relax, work, or just have fun. The Hub at Holiday Inn is all about bringing good things together.
Wilson Hotel Management Chairman and President C. Kemmons Wilson Jr., son of Holiday Inn founder Kemmons Wilson, added:
Throughout the years, the Holiday Inn brand has continued to evolve in order to stay connected to its guests. From the first personal connections made at check-in to its online communications, it’s clear that the Holiday Inn brand understands that listening to guests’ stories drives innovation and service.
Readers, do Holiday Inn’s social media efforts make you more interested in staying at the hotel?