Third-Party Facebook-Management Tools Join Forces As HootSuite Acquires Seesmic

Two third-party social-media-management tools are now one, as HootSuite Thursday announced its acquisition of Seesmic, saying that it will continue to support Seesmic but convert business users to HootSuite and urge Seesmic users to sample HootSuite’s offerings.

HootSuite boasts nearly 5 million users, including 79 of the Fortune 100 companies, adding that they send more than 1.5 million daily messages via its dashboard. And Seesmic allows users to simultaneously post content to more than 50 social networks.

Terms of the transaction were not disclosed.

HootSuite is offering Seesmic’s business users a free 30-day trial of HootSuite Pro, after which fees start at $9.99 per month. HootSuite Pro features include:

  • The ability to add an unlimited number of social network profiles.
  • Bulk scheduling capabilities.
  • Collaboration with up to 10 team members.
  • Social analytics reports.

Seesmic users can also become familiar with the HootSuite dashboard via HootSuite Free, with tutorials available through HootSuite University.

HootSuite said in a post on its HootSource blog:

It is a logical step in the life cycle of both companies, which have shared many similarities since they were founded four years ago. Seesmic is a cross-platform application that was founded in 2008 by super entrepreneur and blogger Loïc Le Meur. HootSuite’s acquisition of a major player is yet another milestone in the company’s recent hyper-growth. HootSuite focuses on the needs of power users, so Seesmic’s business and enterprise customers will further reinforce HootSuite’s position.

Twitter’s recent changes to its application-programming interface and the launch of the Twitter partner program means a more concerted effort in tools and services for business users.

HootSuite CEO Ryan Holmes said in a press release announcing the deal:

I have always had a lot of respect for Seesmic’s CEO, Loïc Le Meur, and the role Seesmic has played in advancing social business. We are thrilled to welcome Seesmic’s users into the HootSuite family.

And Le Meur added:

We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days when we were all pioneering the social media landscape. We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users: They are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.

Readers: Which third-party tools do you use to access Facebook and other social networks?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!