How does Santa Claus manage his social media efforts? According to HootSuite, the fat man in the red suit uses its HootSuite Enterprise command center.

HootSuite was kind enough to share Santa’s Command Center, which helps Kris Kringle keep tabs on social media efforts including Facebook likes for himself and Christmas, and even online sentiment about fruitcake.

Here’s how it happened, according to HootSuite:

It used to be that the time-honored tradition of writing a letter to Santa was carried out with paper and pen. These days, kids have gone digital; Santa now gets more pings than letters.

One evening, while chatting with the Easter Bunny, Santa learned about a solution to his global social media problem: the HootSuite Enterprise command center. Once he discovered the ease with which his team of elves could monitor his global social networks, keywords, and campaigns, he contacted us for help.

To prepare for the upcoming holiday season, we’ve gathered our top development elves and set aside holiday resources to create the ultimate Santa social media command center. Share with your kids, colleagues, and friends, especially if they have opinions about fruitcake, in-laws, or even Santa himself.

If you’re anything like us, we know how much you enjoy and drool over stats, pie charts, and graphs, so Santa’s command center is an early holiday gift for you!

Santa uses his command center to:

  • Monitor and track keywords to see who’s been naughty or nice and find out if he’s more likely get milk or cookies this year.
  • Find out which products are trending, to get elves’ production going.
  • Monitor how many people like Santa and Christmas on Facebook.
  • Track the overall Christmas spirit and sentiment, via keywords.
  • What’s the deal with fruitcake?
  • Follow the changing sentiment on in-laws as the holidays approach (National Lampoon’s Christmas Vacation, anyone?)

Our Santa Tracker chart accurately displays real-time changes in the Twitter sentiment of fruitcake. Go on, you say? The chart displays a polarity of feelings on the liquor-soaked fruity dessert. Some find it humorous, some fear it, and others enjoy it, which to me must be a joke or a fib to their in-laws and co-workers on Twitter.

Speaking of in-laws, we’re tracking the sentiment for them, as well. It’s interesting to see the data drastically change daily as the holidays approach, and in-laws start arriving for their visits. Funnily enough, our in-law sentiment tracker was almost entirely positive several weeks ago.

Readers: What other social media tools do you think Santa uses?