How Many Facebook Offers Were Actually Claimed?

Facebook touted the success of its offers program during its third-quarter earnings call in October, but how well has the initiative actually performed? It depends on your interpretation of “get offer.”

Business Insider reported that when users click on offers, they are counted as claimed and noted on their friends’ news feeds, whether or not those users actually redeem the offers or not.

It seems to be a matter of semantics, as Facebook told Business Insider only one open graph action is involved in the process: “get offer.” The social network told Business Insider:

There’s only one action: “get offer,” which claims the offer (like clipping a coupon). When a user clicks on and claims an offer, a story is shared. As with other status updates, a user can adjust the privacy of that story within the pop-up and how it is shared on their timeline (public, friends, custom, only me, etc.). Whether the user takes the claimed offer to the store or website later to buy something and redeem the offer is not something that is shared on the user’s timeline.

Readers: Do you think Facebook should incorporate different language into its open graph action for claiming offers versus simply clicking on them?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!