How Many Pages Does The Average Facebook User Like?

Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.

Socialbakers showed how pages’ activity has changed over the past four years.

In 2009, the average user liked 4.5 pages, and pages posted just five times per month, meaning that users saw 22.5 updates from pages per month. Now, users like an average of 40 pages, which post 36 times per month, for a figure of 1,440 updates each month.

Socialbakers also broke down page like activity by country. Americans like an average of 70 pages — mainly celebrities, brands, entertainment, musicians, and bands.

Readers: How many pages do you like?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!