With the average Facebook user having about 130 friends and connections with 80 community pages, groups and events, how do you connect to these people and their networks?
In order for people to share your brand on their channel, you must take creative approaches to selling.
Embracing this new approach in the medium will get your brand past your company page and onto the walls of your fans.
The Burger King Whopper freak-out was a simple, yet effective, approach to creative online advertising. Customers were told that Whoppers were off the menu, and their reactions were caught on tape and then shared on social sites. That was an entertaining way to involve the customers in an advertising campaign that grew due to the participation.
Threadless, a t-shirt company, has a popular, interactive Facebook utility. On Prize Wheel Thursday, they show a video streaming on their Facebook page that announces that a fan won a free t-shirt.
It doesn’t cost them anything, but Threadless’s page is constantly growing because of the small sweepstakes and they have people to interact with instead of simply having a page that expects people to use it.
Advertising pros are constantly trying to figure out how to get in front of consumers while seeming legit and personable, versus a computer-generated ad machine.
With Facebook, it’s easier than ever to have a voice and become a part of the ad campaign. Your content needs to reflect you intimately understand your audience.
The new medium doesn’t change advertising completely, but it does change how we do business online.
Today the opportunities are endless. You now have access to your company’s fans and technology to allow them to create content you won’t think of, and then sharing it in their own network.
This is evolution for the advertising agency.
But the truth is that people still embrace a WIIFM mentality — meaning, what’s in it for me? If you want people to participate, you need to give them something in return.
So open up that closet of premium items, create cool coupons and creative contests to keep your customers feeling the love.
Guest writer Matt Reed is a developer at Redpepper.