Back in July we revealed that Facebook had begun enabling developers to contact any user who had liked an object anywhere on the web. Recently, Facebook has begun testing an interface to make that communication and the monitoring of those likers more efficient with an “administration interface”.
While it’s still something that many people were capable of accomplishing previously, this new interface, which is essentially just a Facebook Page, made visible to the owner of the website, makes it a heck of a lot easier to contact likers. While I’m sure there were some companies who were already contacting the likers directly, this new frictionless way of publishing to their newsfeed will most definitely present some great opportunities to marketers.
According to the company who forwarded this to us, it appears as though you navigate to the administration page by clicking on “Administer” from the liked page. We’re still trying to get more details, but making it easy for administrators to contact likers is a huge reduction of friction that will most likely result in many more published stories on Facebook.
According to Facebook this has been available since the launch of the Open Graph back in April. We however weren’t aware of the feature so it’s great to know that it’s now available!