Facebook Preferred Marketing Developer and application developer im.mk bolstered its Embed Social platform with a subscribe button that brands can embed anywhere on their websites to encourage visitors to agree to receive Facebook notifications.
The company added in an email describing the notifications button:
We are all used to building email forms on our websites, where we ask our website visitors to submit their email addresses and notify them by creating newsletters and e-magazines. But this process of notifying subscribers has not really changed for more than 10 years, right? It is still common practice to build a newsletter, test it in various email consoles, pay for a service to send the emails to subscribers, and receive outcomes with very small click-through rates.
The Embed Social platform has found a better solution that allows users to embed a subscribe button anywhere in a website and engage visitors to subscribe for notifications. The great power of this button is the option to notify subscribers with direct Facebook notifications.
Readers: Is this a useful tool?