The Coachella Valley Music and Arts Festival is one of the biggest musical events in the world, and this year’s event has already sold out. Music fans flocked to the box office to get tickets for musicians such as Moby, the Wu-Tang Clan, and Paul Kalkbrenner — but they also love them on Facebook. A new infographic from JESS3 shows how popular Coachella’s acts are on Facebook, from the Red Hot Chili Peppers’ 20.8 million all the way down to the 393 fans who like The Three O’Clock on the social network.
This great divide led us to wonder which of the 177 bands playing Coachella is driving ticket sales. So we set out to measure just how popular this year’s lineup actually is, band by band. But what to measure? Record sales? No, everyone sells exactly zero of those. We needed something that tracked loyalty, and for Millenials, which Coachella fans predominantly are, that meant Facebook. Using the Coachella roster we recorded each band’s placement on the lineup (each tier represents the line of the poster the band appears on) and their number of Facebook fans. Below are the charted results. Are the most popular acts are getting their proper share of the spotlight?
For a better view of the infographic, click here.
Readers: How many of these bands do you like on Facebook?