INFOGRAPHIC: Summer Blockbuster Movies’ Marketing Strategies On Facebook

The summer movie season is in full swing, and social media software company Expion examined the Facebook marketing strategies of eight of this year’s biggest blockbusters between May 1 and June 24.

Expion’s findings included:

  • Iron Man 3 topped the list with more than 3.2 million fan actions (likes. comments, and shares), using a strategy of focusing on witty one-liners by main character Tony Stark.
  • Hangover III followed a similar path to second place, putting Zack Galifinakis’ character, Alan, on 44 percent of its posts.
  • In a study of opposites, World War Z had the single most successful post on the list, but it was also responsible for the bottom 13, and it finished last on Expion’s list, with just 663,500 fan actions.
  • The most successful days of the week for posts about summer movies are Thursdays and Fridays.

Readers: Which of these summer blockbusters do you plan to check out?

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