INFOGRAPHIC: the ‘Average’ U.S. Facebook User

FialkovUSAInfographicTeaser650There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook’s audience insights to paint a picture of Facebook users in the U.S.

According to Fialkov Digital, the average U.S. Facebook user is likely to be:

  • Female (54 percent).
  • 25 through 34 (24 percent of women, 28 percent of men).
  • Married (46 percent).
  • College-educated (63 percent).
  • Renting their home (72 percent).
  • Household income of $50,000 to $75,000 per year (29 percent).
  • Living alone (27 percent).
  • Home market value of $100,000 to $250,000 (46 percent).
  • Using some kind of cards to make purchases (94 percent), usually bank cards (88 percent).
  • Working in a sales job (17 percent).
  • Accessing Facebook via desktop and mobile in the past 30 days (55 percent), with computers (34 percent) representing the most-used devices.
  • Liked 18 pages in their lifetimes.
  • Liked retailers’ pages, specifically Walmart‘s.

Readers: Any surprises?

FialkovUSAInfographic

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!