Much like the third quarter of 2013, login with Facebook remained the dominant form of social login in the fourth quarter, according to the latest report from consumer-management-suite provider Gigya, but the competition continued to creep up.
Gigya said of its findings:
As we saw in our third-quarter-2013 social login data, the war for consumer identity on the Web is hotly contested, with Facebook, Google/Google Plus, Yahoo, and Twitter all competing to become the primary trusted consumer identity. And while networks like Google/Google Plus continue to make gains, Gigya’s fourth-quarter social login data showed a subtle but important shift in consumer preferences. Facebook still just barely holds a majority in the aggregate view of logins, but the world’s largest social network saw significant gains in important industry verticals such as consumer brands and travel Web properties, and it increased its position as the leading social login provider in Europe, as well. Additionally, Google/Google Plus continued to make steady progress as an identity provider on the Web, while Yahoo saw steep declines in several categories.
Readers: How much longer will login with Facebook be able to hold on?