In the second quarter of 2014, Kenshoo, a Facebook Strategic Preferred Marketing Developer, found that social ad spend was up 51 percent compared with the year-earlier quarter and 21 percent versus the first quarter of 2014.
Chief Marketing Officer Aaron Goldman said of the results:
The power of paid search and social has never been more evident than it was in the second quarter. Marketers running search and social advertising through Kenshoo increased their ad spend consistently across both channels and saw revenue rise at faster rates, leading to tangible profit and return on investment.
With solutions like Kenshoo Intent-Driven Audiences applying search intent data to social ad retargeting and Kenshoo Demand-Driven Campaigns automatically taking the best-performing ads on search and serving them on Facebook, marketers are able to capitalize on cross-channel opportunities like never before.