INFOGRAPHIC: KLM Tops Socialbakers’ 2Q 2013 Socially Devoted List

Netherlands flag carrier airline KLM topped the second-quarter-2013 Socially Devoted list from analytics company Socialbakers, which analyzed companies in terms of responses to questions on Facebook and Twitter, as well as response times.

According to Socialbakers, overall brand response rates on Facebook have been steadily rising:

  • 2011: 5 percent
  • Second-quarter 2012: 30 percent
  • Fourth-quarter 2012: 55 percent
  • First-quarter 2013: 60 percent
  • Second-quarter 2013: 62 percent

The airline industry topped Socialbakers’ list by industry for the second quarter of 2013, moving up from second place in the year-ago period, when telecommunications claimed the crown.

KLM airplanes image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!