KRDSLogo650European and Asian social media agency KRDS officially launched its PromoFactory product for Facebook page administrators earlier this week, after introducing it last month, and the Facebook Preferred Marketing Developer marked the launch with an infographic comparing the performance of posts by brands on the social network and Timeline contests and promotions.

KRDS examined the results of 50 brand pages and found that the average increase in engagement rate with Timeline contests and promotions was 683 times.

Readers: Did any of KRDS’ findings surprise you?

KRDSInfographic