Online fashion retailer Nasty Gal totals nearly 842,000 likes on its Facebook page, and the social network — along with Instagram, Twitter, and Pinterest — has been a key driver of its steady revenue growth since its inception in 2006. What are some of the secrets to its Facebook success?

Social marketing suite Wishpond examined Nasty Gal’s social strategy in the infographic below, pointing out that the retailer posts on Facebook two or three times per day, all with photos, and each post contains links to its online store.