INFOGRAPHIC: Facebook’s Role In Holiday Shopping

ShoppingCartSurroundedByHolidayGiftsYes, we know: It’s not even Halloween yet. But social marketing platform Offerpop is gearing up for Black Friday, Small Business Saturday, and Cyber Monday.

Offerpop shared the infographic below to help marketers prepare for the prime moments of the holiday shopping season, and the Facebook-related statistics included:

  • 16.3 percent of Black Friday shoppers looked for promotions and deals on Facebook.
  • The top 500 online retailers saw a spike of 240 percent in Facebook referrals on Cyber Monday.
  • 86 percent of retailers planned to use Facebook in holiday promotions.

Readers: Are you ready for the holiday shopping season?

OfferpopHolidayInfographic

Images courtesy of Shutterstock.

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