INFOGRAPHIC: Facebook’s Role In Super Bowl Ads

OfferpopSuperBowlInfographicTeaser650Facebook tied with Twitter for the most of the 14 mentions of social networks in ads during Super Bowl XLVIII, at five apiece, according to social marketing software company Offerpop.

Offerpop also found that:

  • The top three trending advertisers on Facebook were GoldieBlox, Maserati, and Chrysler (featuring Bob Dylan).
  • Hashtags were included in more than one-half of the commercials during the big game.

Readers: Did any of Offerpop’s findings surprise you?

OfferpopSuperBowlInfographic

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!