Brands on Facebook and other social networks often devote considerable resources to creating content, and social marketing platform Offerpop reminded those brands to focus on one of their most powerful resources — their fans and consumers.
Today’s consumers are constantly creating, sharing, and consuming photos, videos, and text. This social content is not only popular, it’s influential. More and more, consumers turn to social content when making buying decisions. Before clicking “add to cart,” they seek a stamp of approval from peers and friends.
This trend creates a huge opportunity for brands to drive revenue. But the path from selfie to sale doesn’t always seem straightforward. Many brands and retailers still lack a strategy for driving commerce from UGC.
Brands on Facebook: Have you ever incorporated UGC into your marketing strategies?