INFOGRAPHIC: How Revealing Are Facebook Likes?

A study at the University of Cambridge earlier this year analyzed the Facebook likes of more than 58,000 users in the U.S. and concluded that it was possible to gain information such as political affiliation and ethnicity just from seeing users’ likes, and that those likes were accurate in predicting traits such as sexuality, race, and political affiliation.

Social marketing company Wishpond expressed the study’s findings in visual form in the infographic below, pointing out that the average Facebook user has more than 150 likes.

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