INFOGRAPHIC: Shift’s 2Q Facebook Ad Trends

2QKey650Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.

Shift found that:

  • Entertainment achieved the highest click-through rates during the period, at 1.8 percent, followed by consumer packaged goods at 0.9 percent.
  • Auto and entertainment achieved the most efficient costs per click.
  • Auto also had the largest increase in CTRs compared with the first quarter of 2014, 48 percent.
  • The top five verticals using Shift’s platform — auto, CPG, entertainment, financial services and telecommunications – saw increases of at least 200 percent in CTR year-over-year.

Shift added:

The increase in CTR across the board means advertisers are reaching the right people at the right time, and as a result, they are taking action.

Shift2QInfographic

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!