INFOGRAPHIC: Socialbakers Takes A Crack At Facebook Engagement Formula

Social media analytics company Socialbakers offered its take on adjustments that should be made to Facebook’s current formula for engagement rate.

The social network currently uses total engagement (likes plus comments plus shares), divided by number of fans, times 100.

The suggestion from Socialbakers: (likes, comments, and shares on a given day) x (page’s number of wall posts on a given day) divided by (total fans on a given day) x 100.

Readers: Do you have any theories on how to best calculate engagement on Facebook?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!