INFOGRAPHIC: Airlines, Particularly KLM, Soar In Terms Of Facebook Customer Service

ManInAirportWatchingPlane650The airline industry was the most responsive to customer-service questions on Facebook in the fourth quarter of 2013, while the telecommunications industry fielded the most queries, and airline KLM was the best performer on Facebook, both for the fourth quarter and the full year of 2013, according to the latest Socially Devoted report from analytics provider Socialbakers.

Socialbakers also found that:

Twitter received more social care questions, at 59.3 percent to Facebook’s 40.7 percent, but Facebook’s response rate was 59.4 percent, compared with 40.6 percent for Twitter.

Retail brands responded to a higher percentage of questions than ecommerce brands did, but the response time was quicker for the latter.

Readers: Did any of Socialbakers’ findings surprise you?

SociallyDevoted4Q2013Infographic

Images courtesy of Shutterstock.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!