The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
According to Unified, when comparing the entertainment industry with average verticals on Facebook:
- Fans are 26 percent cheaper to acquire.
- Mobile users are twice as likely to click on entertainment ads, while desktop users are 4.3 times more likely to do so.
- Mobile ads are 40 percent cheaper per click, while desktop ads are 3.5 times cheaper.
For more data on how the entertainment industry performs on Facebook, see the infographic below from Unified.
Entertainment image courtesy of Shutterstock.