INFOGRAPHIC: Zynga Games Are Cross-Addictive

While Zynga’s updated stock filings are causing much ado, we’re seeing dollar signs all over the fact that people tend to get hooked on more than one game title at a time — like an infographic from optim.al shows.

The company illustrates how cross-addictive these games are in the infographic we’ve reproduced below; it compares active users and fans of the most popular game, CityVille, with other Zynga titles.

To clarify some aspects of the infographic, “post from” refers to the most active players of the game, while “like” simply refers to those who’ve clicked said icon on the game’s page. Notice how the two sets of numbers different?

And here’s an example that will help make clear how to read the two columns, 16.9 percent of the most active players of Cityville are also the most active players of FarmVille, while 44.7 percent of those who like CityVille also like FarmVille.

Readers, what insights do you derive from the infographic below? And which Facebook games are you hooked on? Please share your thoughts in the comments section beneath this post.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!