Facebook Insights Adds Information On Apps’ Unique Users

Facebook added several metrics to its insights to help application developers more closely track unique users.

App developers can now track:

  • The number of unique users seeing their apps’ authorization dialog.
  • The number of unique users accepting their apps’ authorization dialog.
  • The number of unique users publishing stories from their apps via open graph.
  • The number of unique users viewing stories published from their apps via open graph.
  • The number of unique users clicking on stories published from their apps via open graph.

The changes are already live on developers’ insights dashboards, and Facebook offered more details in a post on its developer blog:

Insights has been providing developers with information about the number of stories published from their apps, the different channels used, and their associated click through rates. However, it has not indicated how many individual users performed the above actions, meaning that the numbers would have looked the same if one user published 20 stories, or if 20 users each published one story.

This additional level of detail helps you better understand the level of engagement of your users, enabling you to make informed decisions to further improve open graph integration. The new dashboard supports monitoring unique user information across a 30-day window as shown below.

Furthermore, if your date range is restricted to a single day, the funnel at the top of the open graph overview dashboard now includes unique user information:

Similarly, insights has been providing charts that show how many times people accessed your authorization dialog, and the total number of acceptances. Now, the installs dashboard also shows the number of unique user views, acceptances, and the associated conversion rate, as well.

If your authorization dialog prompts users for different permission sets, you’ll also see a breakdown of the impressions, accepts, and CTR for each one. These charts show you the rates at which people accept and reject different permission sets. This update will enable you to identify the most optimal permission set for your authorization dialog, which will directly help increase user installs for your app.

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