Instagram Direct: Quiet, But Far From Dead

InstagramDirect650Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct direct-messaging service to much fanfare last December, but mentions of the feature have been few and far between since. However, according to Instagram, rumors of the demise of Instagram Direct are premature.

Instagram told Josh Constine of TechCrunch that 45 million of its 200 million monthly active users, or 23 percent, are actively sending or opening messages via Instagram Direct.

So who is using Instagram Direct? Constine speculated that much of that total of 45 million is made up of hardcore Instagram users who rely on the photo- and video-sharing network as their primary social network, as well as small groups.

Instagram users: Do you send and receive messages via Instagram Direct?

InstagramShareToInstagramMessageInstagramShareToDirectInstagramDirectMessageFinalInstagramDirectMessageFinalReadInstagramDirectMessageFinalLikedInstagramInboxInstagramDirectRequests

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!